Why we charge one price for the whole family
Co-parenting apps that bill each parent separately get the incentives exactly backwards. Here's the thinking behind one household, one price.
The established co-parenting apps charge per parent. Two parents, two subscriptions - often $25–$50 a month for one family to coordinate one set of kids.
We think that's backwards, and not just on price.
Co-parenting is a two-person job
The entire value of a shared calendar, a shared expense ledger, and a shared kid info bank is that both parents are in it. An app that makes the second parent pay again to join is taxing the exact behavior it should be encouraging.
When one parent has to talk the other into a second subscription, a lot of families just… don't. They fall back to WhatsApp and a Google Calendar nobody updates - and the app's whole promise quietly fails.
One household, one price
Hendly is $15/month for the family. That covers both parents and all your kids. Inviting your co-parent costs nothing extra, because the product only works when they're there.
It's a positioning the incumbents can't easily match - halving their revenue per family is not a move a 20-year-old business wants to make. For us, starting fresh, it's just the obvious way to price a tool for two people.
What it isn't
We're not a court-evidence platform, and we don't price like one. If you're in active litigation and need court-admissible records, an app like OurFamilyWizard is the right tool. Hendly is for the much larger group of amicably separated and blended families who just want the daily logistics to be calm.
One place for two homes. One price for the family. That's the whole pitch.
Want a calmer co-parenting routine?
Join the Hendly early-access list - one place for two homes.